As with any brand, our personal brand ultimately exists in other people's hearts and minds. Our personal brand is our unique promise of value. It's what those around you expect from us - what we're known for - our reputation.
Know yourself to grow yourself. We must be crystal clear about the values we bring to our organizations. We must determine our strengths as we see them and as others see them. Our personal assets are ours and no one can take them away from us. We must learn to take responsibility for these assets and use them to our advantage.
Successful branding requires commitment and consistency. Being consistent is "having a stardard below which we do not fall" (Lynne Marks). Our business image needs to make us look credible, stable and friendly. It should represent our personal and professional accomplishments. What do we need to be consistent with? We need to be consistent with our values, vision, goals, and position. Do we look like our resume? Do we look like how we want to be portrayed? Is this our best? Dress for the job you want, not for the job you have. If people react positively to our appearance each time they see us - that builds a level of trust. It all says "I'm a person of value. I value myself - therefore I value you".
No doubt about it, image is important to our brand. We must take the time to know ourselves to grow ourselves, then it will be easy to be consistent on a daily basis.
What is your image saying about you this morning? Go out and enjoy your day giving everyone your best.
Joyfully,
Chris
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